Being the “Best Kept Secret” is a Lie and a Liability
Recognize that growing awareness doesn’t always lead to growth. Identify the risks of remaining under the radar, what’s in your way, and where to start.
It’s a mistake to be the best-kept secret in the nonprofit sector. Human relationships are not on or off but built over time with continual nurturing. By assessing your organization against the A4 scorecard, you’ll identify obstacles, determine where to begin, what’s in your way, and how to multiply your mission. Score your audience relationships to multiply your engagement and outreach efforts.
FREE to Members, $25 Guests, $10 YPAL Members
Founder & President of Field Trip
Jane Pfeiffer is determined to transform the way purpose-led organizations approach their missions. She understands that the passion driving nonprofit leaders is immense but often hindered by outdated expectations, such as the notion that nonprofits must operate humbly. Instead, Jane implements bold strategies built on the promise of significant societal change, positioning the organization as an essential part of the solution rather than a middleman asking for transactions.
Jane’s expertise lies in helping organizations view brand building not as an optional and occasional overhead expense but as a vital investment strategy. Her dynamic approach encourages nonprofit leaders to flip the narrative from explaining what they do to inspiring people to make ongoing investments. Jane’s work empowers nonprofits to elevate their outreach, engagement, and fundraising efforts, transforming marketing into a powerful mission multiplier. Expect practical insights and actionable strategies from her presentations, inspiring nonprofit leaders to dream bigger and confidently tackle obstacles.